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2009.02.19

Zend Server Marketing Fail

Where marketing and marketing collide

So, those living in the PHP world may know that Zend Server was recently released. Zend Server is a web server (basically, a competitor to established software such as Apache or Lighttpd); a daemon that sits on a server and serves web pages, as well as a set of administration tools and such. As I'm a Zend Certified Engineer, I get all sorts of spam e-mail from Zend, and got a nice e-mail about this. While I have no interest in using a web server from Zend, I clicked the link anyway to see what was up.

I found something rather amusing. Zend touted the server as the greatest thing since sliced bread (of course), including language such as "Web Application Server for Business-Critical PHP Applications" (the header on the site at this time), and "Zend Server is a complete, enterprise-ready Web Application Server for running and managing PHP applications that require a high level of reliability, performance and security" (the first paragraph on the site at this time). There's just one problem...it's in beta. Despite Google's loose use of the term (spawning others to do the same), beta means the exact opposite...it means that its reliability has not yet been vetted, and the software should be used with a certain level of caution.

What makes this even funnier is that I tossed up a tweet yesterday on this topic:
Epic fail: http://www.zend.com/en/products/server/ -- note: it's both "production ready" and "beta"

What I did not expect was to get a (rather amusing) tweet back from someone named wllm, who is apparently the project manager for Zend Framework:
@lukesneeringer Where do you see 'production ready'? I see 'enterprise-ready' in the banner. That's making a different point, I believe.

There's so much wrong with this, I don't know where to start...

First of all, the conspicuous right-hand column banner does say "production ready". Oops. We'll see if that actually changes, but I'm not holding my breath.

But that's not even the important issue, and what makes this so frustrating. It's not that the project manager on a different project at the same company didn't bother to so much as glance at a conspicuous advertisement on his company's website before replying to me (I probably wouldn't have checked, either). What's frustrating and a little disconcerting about this is that a project manager at Zend doesn't think that "enterprise ready", "...for business-critical PHP applications" (emphasis added), or "high level of reliability" imply that a product is actually suited to run in a production environment. This should be immediately evident to everyone with any understanding whatsoever of what these terms mean. What the fuck? Seriously, what's wrong with you?

This is another shining example of marketing at work, and why it frustrates me so much. Somewhere, Zend isn't being honest about the state of their product. Either it's production ready (or enterprise ready), or it's beta. But it can't be both; they are mutually exclusive concepts. Maybe they should get their message decided before they put products out on the web for everyone to see, or otherwise they might have to deal with people like me who call them out on Twitter. At least I can meaningfully claim to call a spade...well, a spade.

comments(10) | permalink

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